Task: To create a comprehensive analysis report examining how different communication channels influence public perception of blockchain technology and provide actionable insights for improving blockchain's public image.

Deliverables

• Analysis Report

• Data Visualisation: Charts and graphs of key findings

• Executive Summary: 1-page overview of key insights

Submission Requirements

• Analyse media coverage trends of blockchain across major news outlets

• Examine social media sentiment and trending discussions about blockchain

• Evaluate successful PR campaigns in the blockchain space

• Identify key influencers and thought leaders shaping blockchain narrative

• Research common misconceptions and how they're perpetuated or corrected

• Compare effective vs. ineffective communication strategies

• Provide examples of successful perception changes in similar technological fields

• Include quantitative and qualitative data to support findings

• Propose actionable recommendations for improving public perception

Judging Criteria Reports will be evaluated based on:

• Research Depth: How thorough is the analysis of different communication channels?

• Data Quality: How well is the analysis supported by data and examples?

• Actionable Insights: How practical and implementable are the recommendations?

• Presentation: How well organised and professionally presented is the report?

Reward:

1st Prize: $50

2nd Prize: $30