Task:

Develop a complete branding kit for a Sierra Leonean tech startup. The kit should include a logo, colour palette, typography, and sample marketing materials such as business cards, social media templates, and a letterhead. The branding should reflect the startup’s mission and resonate with the local culture and the tech community in Sierra Leone.

Deliverable:

A google drive link containing all design assets in high-resolution formats (PDF, PNG, and editable files like AI or PSD). The deliverable should include:

• Logo variations (colour, black and white, and icon versions).

• A document outlining the colour palette, typography, and usage guidelines.

• Sample business card, social media post template, and letterhead design.

Submission Requirements:

• Upload the file to a file-sharing service (Google Drive) and provide a link for access.

• Include a short written description (50-100 words) explaining the design approach and how it reflects the startup’s identity.

• Ensure the design assets are accessible and downloadable without requiring permissions.

Judging Criteria:

• Creativity: Original and visually appealing branding elements that stand out.

• Relevance: Alignment with the startup’s mission and the Sierra Leonean tech scene.

• Consistency: A cohesive design that ensures uniformity across all branding materials.

• Quality: High-resolution and professionally executed design elements.

Reward:

• 1st Position: $50

• 2nd Position: $20