Task: To research, identify, and create an engagement strategy for potential blockchain users who could benefit from promoting their projects on the blockchain.

Deliverables

• Research Document: Comprehensive analysis of potential user segments

• Strategy Document: Detailed engagement plan

Submission Requirements

• Conduct thorough research to identify at least 3 distinct user segments who could benefit from blockchain technology

• Analyse their current pain points and how blockchain solutions could address them

• Create detailed user personas for each identified segment

• Develop specific outreach strategies tailored to each user segment

• Include communication templates and messaging examples

• Outline potential channels for reaching these users

• Provide metrics for measuring engagement success

• Include case studies or examples of similar successful engagement strategies

Judging Criteria Submissions will be evaluated based on:

• Research Quality: How well-researched and justified are the identified user segments?

• Strategy Viability: How practical and implementable is the engagement plan?

• Creativity: Are the proposed solutions innovative and engaging?

• Completeness: Does the submission cover all required elements comprehensively?

Reward:

1st Prize: $30

2nd Prize: $20