Task:

Create two user personas that represent key users of the Sierra Leone Food Trust platform. These personas should include demographics, motivations, pain points, and behaviours.

Deliverables:

• Two well-structured user persona documents (PDF, Google Slides, or Figma).

• Each persona should include:

Submission Requirements:

• Research-based personas with clear justifications.

• Well-structured and easy-to-read document.

• Include visual elements (icons, stock images, or illustrations).

Judging Criteria:

• Relevance: How well do the personas align with the project goals?

• Clarity & Detail: Are the personas well-explained and actionable?

• Presentation: Is the document visually engaging and professional?

Reward:

• 1st Place: $40

• 2nd Place: $20

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