Task:

Design a logo and mini branding kit for local startup in Sierra Leone. The goal is to give the startup a strong visual identity that reflects its mission, personality, and industry.

Deliverables:

• Logo (PNG format, including version with transparent background).

• Mini Branding Kit (PDF or slide deck) containing:

• Editable design files (e.g., Figma, PSD, or Canva link).

• A short description of the startup and a link to their website or social media page.

Submission Requirements:

• All designs must be original and based on the actual branding needs of the startup you chose.

• Clearly explain how your branding choices reflect the startup’s goals, audience, or vibe.

• Social media mockups should show how the branding works in context.

• Bonus points for creativity that still respects the brand’s real-life personality.

Judging Criteria:

• Authenticity: Is the startup real, and does the branding match their public presence?

• Creativity: Is the branding distinctive, memorable, and visually appealing?

• Brand Fit: Does the branding reflect the startup’s product/service and audience?

• Execution: Are the deliverables clean, professional, and usable in real-world contexts?

Reward:

🏆 1st Place: $50

🥈 2nd Place: $30