Task:

Create a short, engaging 30 second TikTok promo video for an informal business of choice. This could be a tailoring shop, a mechanic, a barber, or any other informal business as long as it's real and currently active.

Important: You must feature a real informal business no placeholders or made up businesses. Your video should aim to promote their services in a way that could genuinely help them attract more customers.

Deliverables:

• A 30-second promotional video posted on TikTok.

• The post caption must include:

Submission Requirements:

• The business must be real and based in Sierra Leone.

• Video should clearly highlight what the business does and why people should check them out.

• Content should be vertical (9:16), optimized for TikTok.

• Use engaging visuals and captions — include music or voiceover if helpful.

• Keep it relatable and authentic.

Judging Criteria:

• Authenticity: Is the business real and correctly represented?

• Engagement: Is the video likely to catch attention on TikTok?

• Clarity of Message: Is it clear what the business does and how to reach them?

• Creativity: Is the video fun, memorable, or uniquely local?

Reward:

🏆 1st Place: $30

🥈 2nd Place: $20