Task:

Develop a fully detailed social media campaign strategy document for The Community, a peer-to-peer loaning platform in Sierra Leone. The document should serve as a ready-to-use campaign guide — so detailed that The Community team could follow it step-by-step without needing to figure anything out.

🔗 Website for reference: https://www.thecommunitysl.com/

Deliverables:

• A complete social media campaign strategy document (PDF or slide deck) that includes:

Submission Requirements:

• The campaign must be designed specifically for The Community, aligning with their brand and product.

• You must conduct research to inform your strategy include references or notes explaining why each idea makes sense for their audience in Sierra Leone.

• Your campaign calendar must be execution-ready, with zero guesswork left for The Community team.

• All visuals or mockups should be original and easy to recreate with basic tools like Canva.

Judging Criteria:

• Depth and Detail: Does the document offer a plug-and-play campaign with exact post timing and content?

• Research-Driven: Are recommendations based on real insights into the local audience and platform behavior?

• Creativity and Relevance: Are the post ideas and visuals engaging and locally appropriate?

• Usability: Can The Community implement this without needing a marketing expert?

Reward:

🏆 1st Place: $50

🥈 2nd Place: $30