Task:

Create a complete social media campaign plan for Royal Motors SL, a car dealership and rental service in Sierra Leone. The campaign should include detailed post ideas, designs, posting schedule, and engagement strategy — everything Royal Motors needs to boost its presence online.

🔗 Instagram: https://www.instagram.com/royalmotors_sl/

Deliverables:

• A detailed Social Media Campaign Document in PDF or slide format, containing:

• Bonus: Include a simple analytics tracking sheet or tool suggestion for them to measure impact.

Submission Requirements:

• All research must be based on Royal Motors’ current audience, content style, and product offerings.

• Do not guess or speculate use real data and existing trends in Sierra Leone’s online auto market.

• Ensure the designs and strategy align with Royal Motors’ current branding (logo, colours, tone).

• Provide editable design files (Canva/Figma/etc.) for at least 3 example posts.

Judging Criteria:

• Depth of Strategy: How thorough and well-researched is the campaign plan?

• Brand Fit: Does it suit Royal Motors' audience and service offering?

• Execution Ready: Can the plan be followed and implemented without changes?

• Creativity: Are the content ideas engaging and likely to perform well?

Important Note:

Final submissions will be handed over to Royal Motors SL for real-world use. This bounty is designed to equip them with a ready-to-use campaign that improves their digital marketing presence.

Reward:

🏆 1st Place: $50

🥈 2nd Place: $30