Task

Develop a social media strategy document and design a refreshed logo for Kcee Fashion World, a growing online clothing vendor in Sierra Leone. The goal is to help her stand out with better branding and consistent content across Instagram and WhatsApp, increasing sales and visibility.

🔗 Instagram: https://www.instagram.com/kcee_fashionworld/

Deliverables

1. Social Media Strategy Document (PDF or Slide Format):

• A 7–14 day content plan with daily post ideas and suggested posting times

• Recommendations on using Instagram stories, reels, and WhatsApp status to drive engagement

• Captions examples and hashtags tailored to Sierra Leone’s fashion scene

• Tone, visual aesthetic, and posting frequency guidelines

• Basic WhatsApp marketing strategy (how to follow up with customers, broadcast lists, etc.)

• Bonus: any tools/templates she can reuse going forward

2. Logo Design:

• A modern, stylish logo that fits an online fashion brand

• Provide colour variations (e.g., for social media, packaging, watermarking photos)

• Mockups showing the logo on Instagram profile, clothing tags, or packaging

• Deliver in high-quality digital formats (PNG, JPG) + editable file (Figma, AI, PSD)

Submission Requirements

• The strategy must be tailored to an online clothing vendor, not a physical boutique.

• All ideas should be based on real research into her page and audience no assumptions.

• Use content already posted or directly related to her actual inventory and services.

• The logo must reflect fashion, elegance, and the online-first nature of the business.

• Include a short explanation of your design choices and strategy direction.

• Include proof that your submission was shared with Kcee Fashion World (screenshot, message, etc.)

Judging Criteria

• Strategy Depth: Is the content plan actionable and realistic for her to implement?

• Branding Strength: Does the logo represent the business well across platforms?

• Creativity & Execution: How well do visuals and ideas stand out in a crowded online space?

• Real-World Impact: Was the submission shared and designed with actual use in mind?

• Platform Fit: Does the strategy account for how clothing is sold via Instagram and WhatsApp in SL?

Important Note

All final submissions will be handed over to Kcee Fashion World for actual use in her business. This bounty aims to directly support and empower real Sierra Leonean online vendors.

Reward:

🏆 1st Place: $50