Task:

Develop a comprehensive marketing plan for School District S/L — a Sierra Leonean school management software platform that helps teachers simplify attendance tracking, grading, and other school-related tasks.

Your goal is to create a detailed and practical marketing strategy that helps School District reach more schools and educators across Sierra Leone. The document should serve as a ready-to-use campaign guide — so detailed that The School District team could follow it step-by-step without needing to figure anything out.

Website: https://school.edu.sl/

Deliverables:

A complete social media campaign strategy document (PDF or slide deck) that includes:

• Target audience profile and tone of voice (school admins, teachers, decision-makers)

• Campaign goals (e.g., build brand awareness, increase school signups, educate on platform benefits)

• Platform recommendations (Facebook, WhatsApp, Instagram, etc.)

• Detailed content calendar (minimum 1-week plan) including:

• Hashtag strategy and community engagement ideas

• Bonus: Tips for using WhatsApp marketing, mini videos, or testimonials from educators

Submission Requirements:

• The campaign must be designed specifically for School District S/L, aligning with their branding and educational mission

• You must conduct research to inform your strategy — include brief notes or links showing why your recommendations make sense for educators in Sierra Leone

• The campaign calendar must be execution-ready, leaving no room for guesswork

• All mockups should be original and easily reproducible with simple tools like Canva

• You may include additional ideas that help the team build trust and boost engagement

Judging Criteria:

• Depth and Detail: Does the document offer a plug-and-play campaign that’s fully thought out?

• Research-Driven: Are the recommendations based on real insights about the education sector and digital habits in Sierra Leone?

• Creativity and Relevance: Are the ideas engaging, culturally appropriate, and suited for their audience?

• Usability: Can the School District team implement the strategy without needing to hire a marketing expert?

Important Note:

This is a real product, and the winning strategy will be handed over to the School District team for actual implementation. Please ensure your submission is thoughtful, practical, and impactful.

Reward:

🏆 1st Place: $50