Task:

Conduct local research to determine the best times for vendors in Sierra Leone to post on WhatsApp, Instagram, and Facebook in order to maximise visibility, customer engagement, and sales. This research should be based on a combination of online studies, interviews or surveys with actual vendors/customers, and platform insights not just assumptions.

Deliverables:

• A well-structured report (1–2 pages) that includes:

Submission Requirements:

• Research must focus on local behavior in Sierra Leone — not just global trends

• Reference at least 3 real vendors or online content creators from Sierra Leone

• Use clear and simple language avoid technical jargon

• Submit the final report as a PDF or Google Doc

• Must include your research process (e.g., how you gathered your data, who you spoke to or observed)

Judging Criteria:

• Local Accuracy: How well does this reflect Sierra Leonean audience behavior?

• Depth of Research: Is the data backed by actual insight, not just opinion?

• Usefulness: Can local vendors apply these findings to boost engagement or sales?

• Presentation: Is the report well-structured, clean, and easy to understand?

Important Note:

This report will be shared with real informal and small businesses in Sierra Leone to help guide their marketing. Please ensure your findings are realistic and actionable.

Reward:

🏆 1st Place: $30